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Cheung, F K T, Kurul, E and Oti, A H (2016) A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales. Construction Management and Economics, 34(04), 335-52.
Hellström, M, Wikström, R, Gustafsson, M and Luotola, H (2016) The value of project execution services: A problem and uncertainty perspective. Construction Management and Economics, 34(04), 272-85.
Ling, F Y Y and Li, S (2016) Business models for foreign firms offering construction-related consultancy services in China. Construction Management and Economics, 34(04), 218-35.
Mills, G R W and Razmdoost, K (2016) Managing value co-creation/destruction: A longitudinal education capital programme/project case study. Construction Management and Economics, 34(04), 286-301.
Murtagh, N, Roberts, A and Hind, R (2016) The role of environmental sustainability in marketing of small architectural design practices. Construction Management and Economics, 34(04), 258-71.
- Type: Journal Article
- Keywords: architect; environmental sustainability; relationship marketing; small business; service-dominant logic; design; sustainable development; architectural services; marketing
- ISBN/ISSN: 0144-6193
- URL: https://doi.org/10.1080/01446193.2016.1151063
- Abstract:
Environmental sustainability in construction is a pressing concern. Despite their importance to the industry, and evident differences from large organizations in business strategy, markets and challenges, the literature has little to say about how small architectural design firms view the marketing potential of improved environmental sustainability. The aim is to address this gap by examining practitioner experience of sustainability and marketing in small architectural design practices. Semi-structured interviews were conducted with 16 such practices. A critical interpretive stance was adopted in analysis, drawing on the theoretical framings of service-dominant logic (SDL) and relationship marketing. Sustainable design is part of the co-creation of value in architecture, enhancing the value proposition beyond a cost basis. Its inclusion contributed to business development through referrals. Taken together, co-creation of value and asymmetry of knowledge between professional and client drive the conclusion that the architectural designer has primary responsibility in guiding clients towards greater environmental sustainability. This responsibility and the role of sustainability in business development were not necessarily recognized by the designers. Insights from SDL challenge assumptions that cost and lack of client demand prevent greater sustainability in design.;Environmental sustainability in construction is a pressing concern. Despite their importance to the industry, and evident differences from large organizations in business strategy, markets and challenges, the literature has little to say about how small architectural design firms view the marketing potential of improved environmental sustainability. The aim is to address this gap by examining practitioner experience of sustainability and marketing in small architectural design practices. Semi-structured interviews were conducted with 16 such practices. A critical interpretive stance was adopted in analysis, drawing on the theoretical framings of service-dominant logic (SDL) and relationship marketing. Sustainable design is part of the co-creation of value in architecture, enhancing the value proposition beyond a cost basis. Its inclusion contributed to business development through referrals. Taken together, co-creation of value and asymmetry of knowledge between professional and client drive the conclusion that the architectural designer has primary responsibility in guiding clients towards greater environmental sustainability. This responsibility and the role of sustainability in business development were not necessarily recognized by the designers. Insights from SDL challenge assumptions that cost and lack of client demand prevent greater sustainability in design.;
Preece, C N, Mat Isa, C M, Saman, H M and Che Ibrahim, C K (2016) Development of entry location, entry timing and entry mode decision model for construction firms in international markets. Construction Management and Economics, 34(04), 236-57.
Razmdoost, K and Mills, G (2016) Towards a service-led relationship in project-based firms. Construction Management and Economics, 34(04), 317-34.
Swarts, K M, Lehman, K and Lewis, G K (2016) The use of social customer relationship management by building contractors: Evidence from Tasmania. Construction Management and Economics, 34(04), 302-16.